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Knowing about the Lincoln Motor Company The Lincoln Motor Company, also known as Lincoln, is a division of Ford Motor Company which prime products are luxury vehicles under the Lincoln brand. The Lincoln cars are sold mainly in the US, but have found markets in China in 2014 and also in the Middle East and South Korea. The current models are two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. The Lincoln Motor Company was founded by Henry Leland and his son, Wilfred in August 1917 and Henry named it after the 16th president of the US, who was Abraham Lincoln. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. After producing 150 luxury cars, the company was forced into bankruptcy and was sold to Ford Motor Company for $8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. By the time that Lincoln has been considered a subsidiary of Ford Motor, new Lincoln H-series were made in car versions of sedan, coupe, and limousine and all installed with the Lincoln V12 standard equipment. In 1940, the famous Lincoln Continental was produced as a personal luxury car, which was conceptualized by the co-founder of Ford Motor, Edsel Ford.
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Further merging happened in 1945, Lincoln along with newly-acquisition Mercury by Ford Motor, and the new division was able to produce the Continental and the Zephyr-based range. On December 2012, Ford Motor changed the name of the Lincoln division to Lincoln Motor Company, after the cancellation of the Mercury division.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016. Branding was a part of the Lincoln cars, such that in 1927 a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. The introduction of the coat of arms, as Lincoln’s well-known brand image, coincided with the introduction of Ford’s coat of arms, of which this branding evolved into the framed, four-pointed star that is currently use now.