Category Archives: Fashion

Making the Appointment That Sells

So you are ready to start marketing a fashion line but you just don’t know where to start? While getting a business off the ground can seem like a daunting task, it only takes some practice and research. Apparel marketing shouldn’t be a stressful process, but it’s definitely a systematic process that requires a bit of legwork. Here are a few hot tips for everything from preparing for appointments with store buyers all the way to what it takes to make the sale.

1. Know your Target Audience

I cannot stress this point enough. Think about what you are marketing — really think. If you’ve been hard at work designing a colorful, retro stiletto, ask yourself, “Who is more likely to buy this product — a modern woman in her 30s, a stylish teen or a working mother”?  While we are all tempted to say, “Everyone will want my product,” avoid the urge to do so. While it may be true and you may have created the best thing since outlet stores — try to put yourself in the shoes of the buyer, literally. A funky stiletto might not be the best choice for a busy toddler-toting mom but it might be just the thing for young twenty-somethings who thrive on fashion. The more specific you can be about your buying demographic the better. Be prepared for other related questions so you can answer at the drop of a hat. Write all of your answers down for easy reference.

2. Design and Create Samples

Now comes the fun part! Design, design, design, but end up with a complete collection. If you present a buyer with a series of different pieces that have no theme that links them together, your seriousness as a designer will be compromised. When you’ve perfected your line, create samples, but don’t worry about having a sample made in every colorway or style possible. It’s okay to have one good sample per style and to bring along swatches for the rest. In fact, a good selling point might actually be to offer your item in an exclusive colorway. A completed collection speaks more about you and your business than any words you could ever possibly find.

3. Making Appointments

Finding the right person to contact within a store is the most difficult part of the process. There aren’t many online resources to choose from, and this is the main reason for the popularity of shows like Magic and others. Infomat.com and TheSalesmansGuide.com are really the only two compiled sources of mailing lists for retail buyers with relatively current information. However, purchasing their lists can be very expensive.

Rather than make such an investment, it might be in your best interest to contact retail outlets yourself. If you aren’t sure where to start, try calling the chain or boutique where you wish to sell. Call the store’s main office, which should be listed on their website, and ask for the head buyer for the type of merchandise you’re selling (for example, women’s apparel, better handbags, etc.) Go from there and make appointments. Be sure that you have everything in line before setting the date. This will help you avoid any mishaps and can give you the edge because you’re showing respect for the buyer’s time. Remember the first impression is the lasting impression.

4. Pricing

Take time to study your product’s closest competition. What else is out there that is similar to your idea? Write down and compare the prices of similar items. This will help you create an accurate price that won’t be so low it cuts your profits nor so high it prevents you from making a sale. Write these prices down and have them handy for quoting.

5. Know the Store’s Business

This is very important in apparel marketing. Visit the store you are trying to target, either in person or even just online. Scope what is on display. What’s not on display is equally important. Knowing this can help you fill a hole in the store’s inventory and make creating a winning line easier. If your idea is already in stores, either put your own spin on the look or ditch the idea. A store isn’t likely to stock up on designs that are so similar in style. Besides, you want to be unique, right?

So there you have it: everything you need to start making those appointments and making them count. Good luck!

Tips For the Plus-Sized Woman

Fashion industry, today, has come to recognize that curvy women outweighs stick figures in numbers in most affluent countries and are demanding better respect and choice when it comes to fashion. Full-figured celebrities like Kirstie Alley and America Ferrera have contributed to the changing attitudes in the fashion world. There’s an ever increasing range of products that cater to the fashion needs of the plus-sized women. Full-figured women are looking to hog the limelight in stylish new avatars. The time has come to recognize that looking good is all about celebrating your body, irrespective of the size, shape or color. All you need is the right kind of style advice, a little effort and a whole lot of attitude.

Clothing: When it comes to clothing, always go for the classic styles. They look good on the plus-sized woman. Tops that stop at the waist are great for figures that are fuller on top; tops that hit at the hips look good for figures that are bigger around the middle; and tunic tops are flattering for bottom-heavy bodies.

For shirts and tops, go for the button down collar look or the v-necks as they bring attention to your bust without making you look bigger. Always choose pants or jeans that have long, sleek lines such as boot cuts or flare cuts as they flatter the full-figure.

Accessories: Belts and scarves add color to your wardrobe, while highlighting your curves. Elastic belts are more comfortable and draw attention to the smallest part of your body – your waist. Belts with wide buckles and neat sashes are good accessory ideas for full-figured women. Always go in for bold, huge pieces of jewelry that’s in proportion to your body. Wear long neck pieces. Sport chunky rings with huge stones like some cool lava rings. If you go in for a tiny ring, your hands would look unbelievably huge in proportion to it. Keep jewelry preferences big, bold and beautiful. Go for bigger sized bags that carry a load of attitude along with all your stuff.

Attitude: Look cool and comfortable in what you wear. Show some confidence. Don’t hesitate to flaunt your stuff and show the world that you are a plus-sized fashionista.

Style Tips for a Formal Christmas Party

Christmas offers a great chance for people to express their love, gratitude, appreciation and admiration. It is also a good chance for people to get together. They can hold many holiday parties with various themes and they can talk, laugh, dance and sing. You can get a lot fun from Christmas parties.

There are many different kinds of holiday parties. Some of them are informal and some are formal. You have to dress correctly according to the party themes. Here I want to talk about how people should dress for a formal party.

Dressing for a formal party requires some basics and if you know nothing about them, here are some simple introductions. A formal party, take a holiday office party as an example, is a great way to know other people better. In fact there are not defined principles about how to wear when attending such a party. But usually, pants, shirts and even a tie are considered as the necessities a man should dress. If you think wearing in such a way is too formal, you can remove the tie or loosen some buttons of your shirt.

Women usually have more questions about how to wear their clothes correctly and decently. So if you are planning to attend a formal office party, here are some useful tips.

In general, a Christmas party invitation card can offer all the details about the holiday party. And you can find the requirements of the clothing from it.

You can choose your clothes according to the party plans. For example, if your office holiday party consists of dancing part, you should select the suitable dresses and the comfortable shoes. If at this party, you have to sit on the floors or a stage, then a longer dress is better than a short one.

You should also consider the time of the party. If this party is hold during the workday and you have no time to go home to choose suitable clothes, then you can choose an outfit which can be worn at work. But if this party allows time for you to change clothes, you can choose your clothes more freely and leisurely.

At last I want to give some hints. The first one is that you should choose your shoes for fashion and function. And the second one is that you can also choose some accessories to accessorize your outfit. For example, you can choose a Christmas tree pin or glittery shoes to decorate your dresses. Remember it is an office holiday party. You should keep decent and elegant before all the co-workers and of course you should avoid going overboard.

Men’s Fashion Clothing Tips

Here are some clothing style tips for men that will provide guidelines regarding the right man fashion clothing for different body type. These man-clothing tips can be a great help in adorning you but you must follow the advice seriously.

• Short waist men should avoid wearing trousers / jeans at waist. Low waist jeans are not the right type for you. Tucking your top would not be a very good option. Pullovers are apt for your personality. Short lengthy tank tops are a total no because they tend to highlight your short waist. Contrast concept wont look very good as it would interfere with the vertical flow. So a combo of pink shirt and black trouser should not be chosen. Ask your tailor to keep an inch higher on waist while taking measurement.

• Long waist men need to do things the other way round when compared to short waisted guys. Guys your perfect fashion style is low waist jeans with a contrasting shade T-shirt tucked inside. Double breast jacket is just ideal for you so as to prevent people’s eyes from falling particularly on your legs. So boys now are you understanding how to divert people’s attention? Opt for belts with a big buckle.

• If you have a large belly, your wardrobe should have a combination of light fabric and dark color. Light shades tend to accentuate your big belly. You should make it a point to wear a vest as it prevents loose skin flow from taking place. Long sleeve T-shirt is the right kind for you. Avoid low waist jeans.

• Even if you are dressed in ethnic clothing there are many options available with you but again as mentioned earlier all types are not meant for you. Shorter men and fleshy guys should wear knee long kurtas. Tall guys can opt for calf length kurta also.

So guys by now you must have got a clear idea as to what would suit you so follow these tips and disguise your bad body features. We hope that next time you go shopping you’ll be focused as to what you want & not get lured by styling or designing of apparel.

Woman’s Fashion Guide

Before taking baby steps into the world of petite fashion let us crawl back to the definition of “petite” as the apparel industry understands it. Petite means anyone of height 5′-4″ or less. Petite women don’t necessarily have to be dainty, wispy like Nicole Richie. A petite girl can be of any body shape – rectangular, bell or curvy. However, they are some basic guidelines that can help petite women of any shape look taller.

Of course you may be petite and not want to look taller. However, they may be some situations when some added visual height will add to your personality. For example, at a job interview a taller woman usually has the first advantage over her petite competitor.

They are many ways to add length to the petite frame but the most important word in the petite girl’s fashion diary is “fit”. Whatever piece of garment it may be, it should fit right. You don’t want it to cling to your body but rather drape and skim your curves to give the impression of a long silhouette. You will naturally find better fits in the petite section of stores.

COLOR
Wearing a single color from top to bottom adds length to any frame. However monotone dressing need not be drab and boring. You can effectively pair a red or blue dress with nude leggings and pumps. Naturally, a darker shade will make you look slimmer and thus taller. Insert texture to monotone outfit to add interest. A black silk jersey dress with black leggings and black textured leather shoes always works. Alternatively, you can slightly vary the saturation of the color in the different pieces of your outfit.

TOPS
Look for fitted shirts and jackets. Avoid shoulder pads as they will add volume to your upper body thus throwing the proportion of your frame off balance. Ideally your shirt, blouse or tee should just graze your hip but never fall below it or else your legs will look even shorter. Do not tuck in your shirt as it takes away precious inches from your torso. Avoid longer jackets, tunics and oversized tops since they are prone to overwhelm the petite frame.

VERTICAL LINES
The eye travels along the lines of your outfit. Therefore vertical lines add length whereas horizontal ones add width. Vertical lines can be added through stripes, seams and details. It is common knowledge that vertical stripes make you looks taller but be cautious not to overdo it. Vertical stripes on both top and bottom will be too overwhelming and very broad vertical stripes will look disproportionate on the petite frame. Vertical princess seams that are not interrupted by other fashion details like pockets add length as do fashion details like buttons, prints, sequins and ribbons when applied in an uninterrupted vertical line.
For more interesting options look for diagonal stripes or chevron stripes which create a series of flattering V-shapes that make petites look longer and leaner.

DRESSES & SKIRTS
Keep it simple not to overwhelm your frame – less frills, ruffles and pockets. Prints and patterns shouldn’t be larger than your fist. Florals and paisleys that start at the hem and work their way up look great on the shorter frame. Empire waist and wrap dresses work great for petites since they raise the waist and add length to the torso. Dresses and skirts with slight flair that graze the knees work best for the petite girl. Avoid those that end mid calf since they will make you look squat. If you have well toned thighs go ahead and flaunt them in short skirts and dresses but avoid a length that ends across the thickest part of your thighs.

BOTTOMS
Long shorts ending above the knee look best on the petite girl. Though capris are generally touted as the petite girl’s foe, go ahead and wear them as long it’s a slim fit and ends just below your knees. Strappy sandals paired with long shorts or slimmed crop pants look very elegant. However athletic shoes by adding bulk around your ankle do just the opposite.

Flat front low rise pants create a longer and leaner form whereas high waist trousers and jeans cut the body in half. When choosing pants fit is of utmost importance. Pants shouldn’t be saggy around the butt or crotch. If you are a petite girl with long legs buy regular pants since petite pants usually have a shorter waist-crotch length. Wear straight leg jeans with slight flare at the ankles. The hem should fall just over the top of your shoes but not hide the front part of them. Avoid flared pants since the extra volume will make your legs look shorter.

FOOTWEAR
For obvious reasons, heels are the petite girl’s best friend. However, please stick to low and medium heels. Anything over 3″ will make you appear disproportionate. Avoid ankle straps since they interrupt the long leg line. I know you are lusting those gladiators so if you must pick one with thin dainty straps in a color close to your skin tone to cause least damage. Blending shoe color with your pants creates a seamless long line. Black pin striped pants with black pumps never fails.

Please remember you do not need to wear heels always. For a night out at the movies with friends or a day at the beach go ahead and wear your cute flats and comfy flip-flops.

BELTS
Even though chunky belts are a rage, stay away from them. Thick and chunky belts cut the body in half thereby making you look squatter. Instead wear simple belts hung low on the waist.

HANDBAGS
When it comes to a handbag chose a shape opposite to your body shape. Medium sized hobos and satchels work best. A bag too small overemphasizes your size and one too large overwhelms it. If you are round petite look for square and rectangular bags; if you are lean petite go for round bottom bags. If you want to carry a clutch for a special occasion keep it in your hand, never tuck it under your arms.

OTHER ACCESSORIES
Necklaces or scarves hovering around your collar bone keep the attention to your face. A single exotic piece will create a point of interest near your face as opposed to layers of chunky strings.

Simple Fashion Guide For Men

Getting ahead of the others necessitate a fundamental knowledge on men’s fashion. How you look greatly determines how other people would treat you. It is then important that you make a good and lasting impression if you want to advance in your personal life.

While the younger generations are more lax about dress codes, it is still vital to know the appropriate wardrobe for a particular setting. Some attire is suitable for the workplace while some are better left in your closet for weekends or parties. There are a couple of fashion rules and terms that is essential to know, especially for a man. This guarantees that you only not dress appropriately for whatever setting or event, you also give the impression that you are a man of taste and sophistication.

Black Tie
If you receive an invitation asking you to come to a black-tie party or event, it simply means that you have to wear formal attire. Weddings and formal office functions require a black-tie suit. It is best to arrive at these event or functions wearing as urbane tuxedo, a white ribbed or pleated dress shirt, a cummerbund, a stylish silk bow-tie and polished black shoes. If you don’t own a tuxedo, you can always go to a menswear shop and rent. It’s not as costly as a new tux although you might want to consider investing in one for future use.

Professional Attire
You don’t have to be in your tuxedo when you’re going to your workplace. Corporate wardrobe is usually composed of a standard suit and necktie with proper accessories. Professional attire offers a lot of room for your creativity if you want to make a statement or cultivate your personal style. Don’t get stuck with the usual colors other men wear in your office. Be different. Wear a pink shirt or yellow tie. Dare to wear what others would not even think of wearing. Mix and match your dress shirts with your tie and add a little zing by wearing distinct fashion accessories like pocket squares or cufflinks to enhance your look.

Accessories
While women are known to make accessories part of their daily attire, it always helps to add an accessory or two even in men’s wear. A wristwatch and a ring, a watch and a bracelet, a ring and a pair of cufflinks, or even a pair of stunning classic cufflinks alone will make any man wearing a plain dress shirt look like he’s ready to strut on a runway. If he can be playful, he can also explore his style and also choose from a wide variety of cufflink designs and match it with his other accessories.

Casual Shoes
Flip flops, sneakers and running shoes are the “in” thing nowadays. Rarely would you see younger people wearing loafers or dress shoes in the office. But in spite of these recent trends, it is still protocol that men wear proper shoes in the workplace. Some wear their suits with sneakers-and don’t, even for a moment, think it looks cool and trendy. Save your flip flops and running shoes for the weekends. For the office, wear some nice loafers or slip on dress shoes.

T-Shirts
The t-shirt industry has spent thousand of dollars manufacturing millions of t-shirts every year. T-shirts come in different colors-name it, you’ll have it-and in different fabrics too. It’s light and comfy and it’s perfect to wear everywhere at any day but not the office. There is no room for a t-shirt, silk or cotton, in the corporate setting. Be aware.

Jeans
A lot of companies have allowed their employees to wear jeans in the office. While some think jeans are professional, they don’t produce a great impression as compared to a nice pair of comfortable slacks. Leave your jeans at home and save it for a more casual setting.

Still, if you’re not convinced at which attire is professional enough, ask for a second opinion before you get out of your house. Ask your girlfriend, your wife or a fashion conscious friend if a mens wear specialist is not available at hand. There’s nothing wrong with asking. Besides, it’s always best to plan for your wardrobe.

Fashion Accessories Online

Internet shopping has totally changed the way individuals shop. As more people are encountering the simplicity of web shopping, along these lines of shopping is booming. There are numerous individuals who are subject to use the internet for making purchases. There are great style choices and an assortment that doesn’t compared to normal shopping. There are a lot of stores online that offer style extras. In this manner, you will get an assortment of choices far and wide. Regardless of whether you are searching for earrings, rings, watches, scarves, or pieces of jewelry, you will find your desired selection on the web.

So you can always find a new watch and a handbag you can use every day that actually changes your look so accessories continue to be vitally important to your look. Which I think is very important.

Many high-end luxury brands are dependent on the wealthy consumers, have suffered drastically lately as sales growth starts to slow. Other retailers already have seen consumer spending less on luxury high goods.

You can find designs that are both wearable commonplace yet stylish and look like luxury fashion accessories. There is a larger assortment online with harmony & balance between value & style. Something that really lifts your spirits is free shipping with your order.

What are the benefits of internet shopping; here are few.

The way that you don’t need to venture out of your home to shop for stylish accessories saves unbelievable time and money when shopping on the internet. You can sit back agreeably at your home with a smart phone in your lap and do all your fashion shopping.

Bigger assortment and standout choices are the most imperative advantages of internet shopping. Whether you are searching for jewelry, watches, clothing or other fashion accessories, you will get a lot of alternatives as far as styles to look over. This is conceivable on the grounds that when you shop on the web, you are not just constrained to your own particular geographic areas. Truth be told, there you get access to stores found all as far and wide as possible.

An alternate advantage of shopping online for fashion accessories is that it can help you spare a considerable measure of time. You don’t need to drive to the shopping complex or shopping center and endure the crowds before going on the quest for item that you need. Rather, you can sit agreeably in your home and peruse different stores to discover the coveted items inside a few minutes.

Likewise, web shopping makes it less demanding for you to analyze things at crowded stores. With a few clicks of your mouse, you will have the capacity to shop distinctive stores on the web at a fraction of the cost. Then again: when you shop diverse stores by your geographic area, which could devour a considerable measure of time and money on transportation.

You likewise can compare the shipping cost of other stores online to save money. It’s nice to know that some stores online offer free shipping. Accessory Deals offers worldwide free shipping!

Tips to Choose Fashionable Eyeglasses Online

Nowadays, there are a wide variety of eyeglasses available in different colors, shapes, sizes, styles, materials and so on. We all hope to find the eyeglasses fit us, and also add to our appearance. Actually, we can choose our most favorite eyeglasses from fashionable glasses online.

With the development of modern eyeglass industry, more and more eyeglasses are developed into market. Eyeglasses made of high-tech materials, such as titanium, with thinner and lighter weight, are popular with modern people. For women, they can have more chances from choosing more fashionable, stylish eyeglasses to decorate themselves. While for men, they can not find as many fashionable glasses as women from traditional store, but they can get from online stores. And comforts and durability is the most important factors for men’s eyeglasses. Besides, there are also unisex glasses available on the market.

Logging on the online eyeglasses store, you can find there are a wide variety of fashionable eyeglasses available. Eyeglasses with buffalo horn prints, tortoise patterns and graphic stripes are very popular now.

As we may know, fun animal prints are very fashionable and popular nowadays. We can find them on fashionable clothes, shoes, handbags, and also on eyeglasses. The pair of eyeglasses with buffalo horn print can make you look rich and sophisticated as well. The frames in warm red and brown colors can also look stunning.

Eyeglasses with tortoise patterns are very popular with people as it can not only make you look good, but also offer us an actual makeover. With this pair of eyeglasses, you can enjoy a bit of downtown prester and a bit of uptown hipster look. The classic tortoise eyeglasses are loved by officers as it can make them look professional, but the latest tortoise frame with a blend of conservative style, can not only be used in office, but also in after-hours.

If you are a fashionable man, you may like the eyeglasses with graphic prints. The graphic prints can be darling black, abstract and white, which can make people look striking and sophisticated. Especially on rectangular shaped eyeglasses, the graphic prints in brown stripes will be very amazing.

Before, people have to take a pair of sunglasses and a pair of prescription glasses when they read in the sun. But now, just a pair sunglass reader can resolve their troubles completely. Not only magnifying lens can be used in sunglass reader, but also bifocal lens. And there are many different kinds of sunglass reader available on the market in different colors, sizes and shades.

If you like, you can have more options from choosing fashion eyeglasses online. Before choosing a pair, you have to take an eye exam with the help of doctors available online, in order to choose the most suitable pair for you. Besides more fashionable glasses to choose, the unbeatable price is one of the greatest benefits. If you want to buy eyeglasses for your kids, you can visit the kid’s zone. There are specialized teams to provide optimal service and eye care for your kids.

Blog Your Fashion Ideas

Fashion today has gone to the next level. This is due to the fact that many teenage designers who can’t open up shops have decided to create blogs which they can use to show the whole world what they are made of.

Jane Aldridge who resides in Trophy Club, Texas has made a big impact on the fashion scene by opening up a blog page which she launched at the age of 16. In this exciting Sea of Shores, you will get to see her shopping list, style diary and many more details that will put a smile on your face due to her creativity.

Her mother who lives in Tokyo was once a model and from that expertise, she gained the guts to set up a fashion business in Japan. Although Jane lives an extravagant life, her friends think she is weird because her style is boring from which they can’t put up with her.

Jane is like a role model to many teenage girls because the clothes she puts on are greatly admired because they are so nice. She has a lot of interest in shoes which forced her to put up a collection in her room. Her creativity and sense of style has made her blog popular having more than 70,000 views daily.

Apart from Jane, Tavi Gevinson is another fashion specialist who has achieved a lot while blogging. Many fashion magazines, to mention but a few, Teen Vogue have picked up interest in her.

At the age of 13, Tavi launched her Style Rookie blog on the internet. While going through her site, you will notice that this teenager has some skill at fashion designing.

In the fashion industry, it’s all about portraying the desire for designing clothes which many teenagers have put into practice while working on their blogs.

If you want to stand out of the crowd, make a good selection of clothes that will look so elegant on you.

The Art of Creating Permanent Fashion Styles for Men

Many men and women do not have much idea about Mens Fashion. Very often the advice I have been approached on are what men can wear to appear professional or what men should wear so that they do not look outdated but overtly trendy.

I would greatly suggest understanding the basics of men’s fashion and put this knowledge into a permanent mens fashion style. There would not be anymore worry about following trends but perpetually looking stylish.

The basics of fashion for men boil down to knowing what each piece of apparel is made up of. The fabrics used determine a lot on the quality of the apparel. Good fabrics allow the apparel to withstand wear and tear.

If any men’s clothing or accessories that wear out fast would naturally make it look old and badly cared. This does not reflect well of the men wearing it and easily put most men out of style just by looking shaggy.

The next important point we need to note are the details found in every apparel and accessories. Details can be subtle but it creates a very big impact in the eventual outlook of the styling.

So before we start playing with details, the knowledge of each detail’s responsibility and how it helps in holding up the item or even gives significance to it in style can assist us in choosing the best men’s clothing.

Learning how to coordinate is another tough thing for many men. It does not need to be if they just understand about the various concepts of coordination. Starting from differentiating the type skin complexion they belong to would be the most basic knowledge to acquire.

Then they just need to put on the right color clothing against their complexion that perks up their facial skin tone and brings the attention to their face.

After that, coordinating colors between the various men’s clothing is another method. There are various ways to match different and similar or same hues as well as the shades of hues to achieve the nicest blend of colors.

If they are adventurous, then there are more that they can create that puts two very contrasting colors and yet a harmonious fusion of such colors without looking weird or clownish.

Putting patterns against each other is another challenging task in mens fashion. It is through the play of patterns that can make many men look very trendy and stylish.

If not properly done, those clashing patterns would be a very trying and poorly executed attempt. It boils down in knowing the types of patterns and their scale before choosing how to put them together.

Men can go for two to four similar or different patterns coordination without even looking overdoing the matching. It is fundamental to keep the flow of patterns as natural as possible and create a relaxing look from the combination.

It is good to have an idea of how to put all these mens clothing and accessories together. From there we can develop a permanent styling and never have to worry about the next trend or whether it is unprofessional. At least all aspects of men’s fashion have been touched on. Therefore, if you are daring enough it is always possible to transform it into fashionable styling.